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Facebook Page Reach Declines Questioned

 12:01 pm on Apr 4, 2014 (gmt 0)

I've seen this happening for some time now.

I'm very careful what I "like" and i've noticed that some pages i've specifically liked just don't appear in my news feed. I've dug deep, but the stories just are not there, and I want to get those news stories.

It slightly defeats the object of liking a page if the content you've liked doesn't show up.

The surplus of content and lack of space forces Facebook into the role of the ‘bad guy’ for filtering the feed in an attempt to show the most relevant posts (plus some ads). And so far, Facebook has done a terrible job of communicating how and why it filters the News Feed. The result is widely shared criticism like Eat24′s breakup letter to the social network that saw the company delete its 70,000-Like Facebook Page in protest of fewer and fewer of its fans seeing its posts.Facebook Page Reach Declines Questioned [techcrunch.com]
The roughly 50% decline in reach over the past year matches the 50% increase in Page Likes per typical Facebook user over the same time period. As people Like more Pages, the organic reach of each drops.

But all Pages and people are not treated equally because Facebook’s goal is to show people the most engaging posts out of all the ones they could see each day. Facebook’s ability to earn money showing ads and pursue its mission to connect the world hinges on people coming back because they see interesting content there and don’t get bored.

This puts Facebook in the very tough position of choosing what content gets shown and what doesn’t. I call this the filtered feed problem.



 12:32 pm on Apr 4, 2014 (gmt 0)

When a company starts picking winners and losers, the winners don't mind.


 1:06 pm on Apr 4, 2014 (gmt 0)

I'm the same, very careful with what I like. But in fact I removed the 250 or so 'things' I'd liked because my news feed was so dominated by them and the inane marketing that came with them. With them all removed I thankfully just get news and updates from my friends rather than advertising, exactly what I want for FB.


 11:14 pm on Apr 4, 2014 (gmt 0)

I actually went through my entire "Like" collection and removed them all. I no longer "Like" anything. ;) The result has been a cleaner newsfeed.


 8:44 am on Apr 5, 2014 (gmt 0)

It is also not good from the point of view of users who are careful about what we like: we miss news/updates we want

The problem is that lots of Facebook like is both a way of showing approval or support AND a way of subscribing to a news feed. It is also often used when "share" would be more appropriate.


 11:54 am on Apr 5, 2014 (gmt 0)

Sadly "like" doesn't mean what we all think it means: "I like this 'post' or 'article' or 'site'." It apparently means "turn on the spigot of advertizing and make me nuts."


 1:43 pm on Apr 5, 2014 (gmt 0)

I am waiting for the person who decides to put out a version with paid membership that gives users a little control. I signed up a few years ago to keep up with far flung family, friends, industry news, etc and have mostly quit trying to use it. I found the only way to get updates from liked pages is to be sure to also "follow" them and to check for updates under "My Pages" because it is never in the feeds. Their most recent changes where you get 4 new commercial "suggestions" if you interact with anything in the newsfeed have kept me out of there for nearly 3 weeks now.
A close friend had put up a page there for a non-commercial travel and photography site where he used to keep interested people up to date with new images and event information. He has removed his images from the albums and is no longer bothering to add updates since no one sees them anymore. Dropping from thousands of views and 'likes' to zero got the message across: Pay or Go Away.


 6:24 pm on Apr 5, 2014 (gmt 0)

The problem is that lots of Facebook like is both a way of showing approval or support AND a way of subscribing to a news feed. It is also often used when "share" would be more appropriate.

graeme_p hits the nail on the head.

Like != Subscribe
Subscribe != Share
Share != Like

At the risk of making the "zero-content comment" fractionally more complex, the Facebook Like button needs to be a "Thumbs up" button, where the user, after clicking, then clarifies whether their "Thumbs up" means they are liking, subscribing or sharing.

User settings could have "thumbs up clarification" turned off by default.

More sophisticated Facebook users could choose to turn it on and then clarify each time they "thumbs up".


 4:44 am on Apr 7, 2014 (gmt 0)

I don't have a facebook account and things like this are why. A clandestine chaperone leaves people wondering if it's really their "stuff" at all.


 9:03 pm on Apr 9, 2014 (gmt 0)

Here's the way I see it. If people don't want to hear what I have to say on my Facebook page, they can un-Like it. If they liked my page, and haven't bothered to un-like it then that means they want to hear what I have to say. The only reason for Facebook to limit my reach - they want me to pay them in order to share content that makes me no direct profit. I get it that companies can be expected to pay for advertising - but most of what people post to pages isn't really advertising. And if it's a page that only posts ads - people will un-Like it. I know they need to filter but what they're doing goes beyond that. The filter is just an excuse to pull the rug out from under the people who have helped build up content on Facebook. It's necessary but they're using it to boost their stock price more than give people what they actually want - which sometimes is stuff from a Page and not ads that Facebook decided to shove into their feed.

In all reality, with my main pages, there are many people who are *really* interested in getting timely updates. People are getting frustrated with Facebook for hiding the stuff.


 9:23 pm on Apr 9, 2014 (gmt 0)

I tried face book years ago and decided that it contributed to the ongoing communication breakdown between humans and its only aim was commercial, using peoples private information to target them and sell them more stuff that they did not need in the first place.
What a waste of time. kids do not know how to communicate anymore without s neworking and all that money spent buying up rivals, whatsup etc..
What are we doing with the power of computers? Certainly not looking for solutions to the mounting problems on the horizon. what is the world coming to when one company can spend 19 billion dollars for 200$ of code when funds for cancer research are going down?!
Everything is now short term these big IT companies are only interseted in themselves nothing else
IMO if you are not part of the solution you are part of the problem, where will f book be when the #*$! hits the fan
Is this maybe the brave new world Aldous Huxley meant?
human beings might become subjugated through the sophisticated use of the mass media

I see that F Book have their server farms in Iceland
well with the sea level rising there could be a short circuit sometime soon


 1:00 am on Apr 29, 2014 (gmt 0)

I have 30k followers and even "stared" posts only get about 2000 views.


 7:51 am on Apr 29, 2014 (gmt 0)

@dethfire I assume you don't think that's good enough. What would you think is a reasonable level?

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