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Facebook Marketing Forum

Like buttons for entire site or specific pages?

 5:25 am on Jan 5, 2014 (gmt 0)

I'm trying to figure out what is more advantageous: having like buttons that all point to the root domain, or all different like buttons for specific pages?

Presumably, if someone "likes" a specific page, they will share this to their friends, and their friends will see what they want them to see.

OTOH, if I point all likes to the home page, I can better control the exposure of the home page across facebook feeds.

So, is there consensus as to how best to do this? Mine is a content-heavy site, with many in-depth articles, which could benefit from page-specific exposure. But...



 5:48 am on Jan 5, 2014 (gmt 0)

Like, in most cases, is the page the potential "liker" "likes", ie. the one they are viewing. I keep it that way... and make sure the page has all positive links back to the site itself.


 12:15 pm on Jan 8, 2014 (gmt 0)

I have got big like button near to logo and google+ button for main page. And smaller like button near to end of every article on website. Ofcourse i've got more likes on main page, but possibility of click like on single page, helps to share single article right after reading it


 7:33 pm on Jan 8, 2014 (gmt 0)

Wouldn't the liker's friends be annoyed if they think they're following a link to some recommended page, and instead they end up on a site's front page? Seems like that could be counterproductive if you make a habit of it. "Nice article, but no point Liking it because the button doesn't work the way I want."


 9:21 pm on Jan 8, 2014 (gmt 0)

True, Lucy, I was thinking along the same lines.

I will probably leave things as they are. No sense in annoying my visitors. :)


 1:41 pm on Jan 24, 2014 (gmt 0)

I agree with Rayan. One highly visible button for the entire website and small buttons for individual article pages. This will enable to share with friends on Facebook whole website or just a specific article. This is in my opinion best way for publish facebook like button.

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