Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.
If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."
So all that time and effort you spent gathering Followers was not to make sure your message got out to your follower base...it was to make Facebook ads work better.
I've seen a slow decline in the opportunities for business, and this is only reinforcing my view that it will eventually become necessary for paid business pages. It's pretty much there now if you want to extend your reach.