Stephen Wolfram - Data Science of the Facebook World April 24, 2013 - Stephen Wolfram Blog [blog.stephenwolfram.com...]
From Stephen Wolfram's commentary...
Iíve always been interested in people and the trajectories of their lives. But Iíve never been able to combine that with my interest in science. Until now. And itís been quite a thrill over the past few weeks to see the results weíve been able to get. Sometimes confirming impressions Iíve had; sometimes showing things I never would have guessed. And all along reminding me of phenomena Iíve studied scientifically in A New Kind of Science.
Beautifully presented data, with extremely thoughtful supporting text. Should definitely be of interest to Facebook marketers... and goes way beyond the merely statistical. "Trajectories" of peoples' lives is a very apt description of what the study touches upon.
Some interesting conclusions in there, especially for accurately targeting Facebook ads while considering the trends for self-misrepresentation that Wolfram identified. Age related ones in particular, such as younger girls saying that they're married and widows saying they're married.