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Facebook 'likes' predict personality
the digital profiles people are creating also threaten privacy.
Leosghost




msg:4553651
 9:49 pm on Mar 11, 2013 (gmt 0)

Sexuality, political leanings and even intelligence can be gleaned from the things you choose to "like" on Facebook, a study suggests.

The algorithms proved 88% accurate for determining male sexuality, 95% accurate in distinguishing African-American from Caucasian-American and 85% for differentiating Republican from Democrat.

Christians and Muslims were correctly classified in 82% of cases and relationship status and substance abuse was predicted with an accuracy between 65% and 73%.

the results had implications beyond social media to all digital records - from browser histories to search queries.


[bbc.co.uk...]

 

Samizdata




msg:4553662
 10:47 pm on Mar 11, 2013 (gmt 0)

Curly fries correlated with high intelligence

Words fail me.

Possibly because I have never eaten curly fries.

...

topr8




msg:4553664
 10:52 pm on Mar 11, 2013 (gmt 0)

i should have thought another easy metric would be the amount of time a person spends playing games on facebook

... it would correlate inversely with intelligence

... seriously though, the like button is and always has been a way of profiling people, and we are just at the beginning!

ember




msg:4553937
 2:59 pm on Mar 12, 2013 (gmt 0)

Duh.

ergophobe




msg:4553999
 5:49 pm on Mar 12, 2013 (gmt 0)

Curly fries correlated with high intelligence

Words fail me.

Possibly because I have never eaten curly fries.


Don't sweat it. Nobel Prizes correlate with intelligence too, but you probably don't have one of those either.

Samizdata




msg:4554017
 6:38 pm on Mar 12, 2013 (gmt 0)

Nobel Prizes correlate with intelligence too, but you probably don't have one of those either.

It is true, I do not have a Nobel prize.

Things might have been different if I had known about curly fries earlier.

...

lucy24




msg:4554097
 9:51 pm on Mar 12, 2013 (gmt 0)

I want the meta-statistic.

Number of "likes" clicked as a raw percentage of number of pages with Like button viewed ...

... correlates with what?


Aren't curly fries a regional preference, like brown eggs or colored cheddar?

:: wandering off to investigate ::

Dijkgraaf




msg:4554105
 10:21 pm on Mar 12, 2013 (gmt 0)

Curly fries correlated with high intelligence


And now this metric will no longer be valid as lots of people reading that article will now go and click Like on Curly fries.

Samizdata




msg:4554114
 10:37 pm on Mar 12, 2013 (gmt 0)

Aren't curly fries a regional preference, like brown eggs or colored cheddar?

I fear I may not be intelligent enough to answer that question.

I had never heard of Curly Fries until I read the cited article.

And my first thought was that he was a member of some new boy band.

The "smart one", obviously.

...

backdraft7




msg:4554286
 12:56 pm on Mar 13, 2013 (gmt 0)

What's with the fascination of wanting to know everything about US? It's creepy, like some deviant peeping in your back window at night. One day they'll use this data to decide our fate...that day may have already arrived.

albo




msg:4554302
 1:22 pm on Mar 13, 2013 (gmt 0)

Does the position of being able to "Like" (which requires having a Facebook account) also reveal something about a person?

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