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Stanford Research: Each Facebook Post Seen By One In Three Friends
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



 
Msg#: 4551842 posted 7:13 pm on Mar 6, 2013 (gmt 0)

According to a study done by data scientists at Facebook, more of your Facebook “friends” saw what you posted than the average Facebook user realizes.

On average, each post was seen by one in three Facebook “friends,” according to an analysis of 220,000 Facebook users’ posts last June. Over the course of that month, users reached an average of 61 percent of their friends.Stanford Research: Each Facebook Post Seen By One In Three Friends [bits.blogs.nytimes.com]


Stanford study (PDF):
Quantifying the Invisible Audience in Social Networks [hci.stanford.edu]
When you share content in an online social network, who is listening? Users have scarce information about who actually sees their content, making their audience seem invisible and difficult to estimate. However, understanding this invisible audience can impact both science and design, since perceived audiences influence content production and self-presentation online. In this paper, we combine survey and large-scale log data to examine how well users’ perceptions of their audience match their actual audience on Facebook. We find that social media users consistently underestimate their audience size for their posts, guessing that their audience is just 27% of its true size. Qualitative coding of survey responses reveals folk theories that attempt to reverse-engineer audience size using feedback and friend count, though none of these approaches are particularly accurate. We analyze audience logs for 222,000 Facebook users’ posts over the course of one month and find that publicly visible signals — friend count, likes, and comments — vary widely and do not strongly indicate the audience of a single post. Despite the variation, users typically reach 61% of their friends each month. Together, our results begin to reveal the invisible undercurrents of audience attention and behavior in online social networks.

 

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4551842 posted 7:16 pm on Mar 6, 2013 (gmt 0)

That research is from before facebook went "pay if you want people to view your posts"..

thedonald123



 
Msg#: 4551842 posted 9:35 pm on Mar 6, 2013 (gmt 0)

My Website's Facebook page has 65,000 Likes and in 2013 according to Facebook Insights, I've had only one post reach more than 4,000 people. The average post barely reaches 2,000 people.
I've started urging my Facebook "followers" to subscribe via email

btsteed

5+ Year Member



 
Msg#: 4551842 posted 9:42 pm on Mar 6, 2013 (gmt 0)

thedonald123,

I'm curious how frequently you post? We have a page with the exact same number of fans but it typically sees a 4-5k user reach (our stream has one post each day).

We too have begun to push our facebook fans back towards subscribing by email where we can better control delivery.

thedonald123



 
Msg#: 4551842 posted 10:07 pm on Mar 6, 2013 (gmt 0)

thedonald123, I'm curious how frequently you post?

We post once a day. Images help increase engagement as does a clever remark or question, but not much, certainly not as much as they used to.

I hate to think of the space on my website I've given to the Facebook Like button to increase page followers only to be told to pay $750 to promote my post to my own followers and even then I will only reach a maximum of 36,000! They won't even let me reach them all!

I guess I should be glad I'm not one of those companies that have paid real advertising dollars, some directly to Facebook, to promote their Facebook pages and increase likes and now they have to pay again to reach those same followers. Just incredible.

And at the same time everyone's going on and on how relying on Google for your traffic is nuts. Well, relying on Facebook is suicide ;-)

mack

WebmasterWorld Administrator mack us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4551842 posted 11:12 pm on Mar 6, 2013 (gmt 0)

That research is from before facebook went "pay if you want people to view your posts"..


In not sure how this would be factored in. I recently experimented with this feature..

So far, your post has had 2.6x as many views because you promoted it.


For £6 I wouldn’t say it was worth it. Its something people may try once then not use again. It probably has the same effect as a "share".

Mack.

Clarence



 
Msg#: 4551842 posted 11:27 pm on Mar 6, 2013 (gmt 0)

The number of factors that effect how many users see your post is astronomical.

I have a Facebook post on a page with about 60,000 fans that reached 150,000 people. This post was Liked 1500 times, and Shared 1,500 times.

If you're not getting a lot of views, I'm sorry to say but: you are posting junk your fan don't want to see, like or share.

Remember Sharing is viral, and people will share what they like, maybe you don't produce anything your Fans like and want to share.

As for this study: All things being equal it is right, But All things are not equal when it comes to human being and what they post LMAO.

What a waste of research time, and probably some Grant money paid by Tax payers.

Kufu

5+ Year Member



 
Msg#: 4551842 posted 11:56 pm on Mar 7, 2013 (gmt 0)

If you're not getting a lot of views, I'm sorry to say but: you are posting junk your fan don't want to see, like or share.


This may be true in many instances, but cannot be the case for every single post.

I have a page with 1.2+ million fans, and the best "...people saw this post" is about a 1/3 of the fan, and even then there (and about 10% of that was viral), and there were slightly over 1400 likes.

So it really depends on the followers. Some pages/sites have followers that impulse-follow/like (which I assume what my page is), but don't really intend to follow the activities of the page, so even when there is an interesting post, the activity it generates is less than desirable.

Clarence



 
Msg#: 4551842 posted 12:10 am on Mar 8, 2013 (gmt 0)

Never Build a page from Impulse Likes! All likes are not equal, and bring down you future Impressions and CTR.

It's tempting to use some super attention getting post and picture to get likes, but he like won't be real people who care about your page.

And you need to follow trend and create engaging post and images targeted at you niche. Even spinning something popular, but make it relate to your niche. Harlem Shake, Gangnam Style, current news, etc.

I have 3 goals:

Fan Sharing
Engagement
Conversion

Also increase your posting frequency. I schedule at least 3 post a day.

Also take notice of Time your user normally visit your page, and post during the peak hours of your niche.

i built a collection of funny picture and quotes related to my niche,

I ask emotional questions, and start debated related to my niche, and I split test conversion post related to my niche.

Also consider sponsored post, or Target you existing Fan with Ad by impression to bring them back to your page.

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4551842 posted 12:17 am on Mar 8, 2013 (gmt 0)

i built a collection of funny picture and quotes related to my niche,

If you do this..make sure that they are your own artwork, photos, writings, and not copyright to someone else..

Clarence



 
Msg#: 4551842 posted 12:57 am on Mar 8, 2013 (gmt 0)

If you do this..make sure that they are your own artwork, photos, writings, and not copyright to someone else..


Or just state the source! Of it's it's used all over the place, just use it, and if the owner shows up and is mad, take it down. No biggie

Clarence



 
Msg#: 4551842 posted 12:59 am on Mar 8, 2013 (gmt 0)

Don't over analysis you self out of growth on Facebook. Keep trying different approaches and method, and see what works for your niche.

You fan may not share your content, but they are sharing someone else. Find out what engages them.

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4551842 posted 1:49 am on Mar 8, 2013 (gmt 0)

Or just state the source! Of it's it's used all over the place, just use it, and if the owner shows up and is mad, take it down. No biggie

So ..stealing/scraping others copyright work is OK ? ( no biggie ) as long as you don't get caught..?

I think that my fellow artists , designers, illustrators , writers and photographers would not agree..nor does the law.."stating the source" ( like "taken and used without permission from some other site"..I'll bet you don't write that, which is what you are actually saying you do ) is not enough..not for those whose work it actually is ..nor for the law..and is also against facebook TOS..

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4551842 posted 8:08 am on Mar 9, 2013 (gmt 0)

Clever spam/fake does well on facebook.

There is a photo on Facebook of a girl holding a placard saying "My mother promised to give up smoking if I got a million likes" and it has got over 800,000 likes so far.

It is on a business page, not an individuals page/timeline/whatever bt I doubt the people "liking" it know the different.

graeme_p

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4551842 posted 8:11 am on Mar 9, 2013 (gmt 0)

So ..stealing/scraping others copyright work is OK ? ( no biggie ) as long as you don't get caught..?


Whether you like it or not, most people do not think much of copyright law. In fact very few people consistently obey it: have you never created a mix tape, or ripped a CD (illegal in the UK, but I think legal in the US), or recorded a broadcast?

Clarence



 
Msg#: 4551842 posted 6:14 pm on Mar 9, 2013 (gmt 0)

Legosghost chill out!

I didn't say, Go steal pictures lol.

There are site with user created and uploaded funny pictures, who post their picture with they twitter, website, or Facebook page on the picture, for people to share!

Of you can make you own funny picture, or make your own caption picture targeted to the humor of your niche.

People don't have success on Facebook because they don't learn what it take OR they believe in conspiracy theories about Facebook trying to take their money.


AGAIN: If you post something your fans like, their will share the h#ll out of it.

I create a cool caption picture that looked like one of those motivational poster, with a funny quote, and received more impressions that I had Fan! Why? Because my fans thought it was cools, funny, and wanted to share it with their friend.

In one day I got over 1,000 new likes, and in that week my Facebook insights went from average of 40,000 reach, to 440,000 reach!

At one point i was struggling too!

Then I learned the technique to reach more people, and I'm trying to share it with those trying to learn.

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