We're pleased to announce that we have agreed to acquire the Atlas Advertiser Suite from Microsoft. Atlas is a leader in campaign management and measurement for marketers and agencies. We believe this acquisition will benefit both marketers and users, and we'd like to explain why.
As rumored last December [webmasterworld.com], Facebook has pulled the trigger on this deal. What remains to be seen is how much they paid for it. I doubt very much Microsoft recouped their initial $6 billion purchase.