i feel i should get upto speed with facebook, please could someone fill me in with some of the basics!
i've listed a bunch of statements/questions below if anyone has the time to answer them, or confirm that the statement is correct.
1). I realise i can make a facebook business 'page', it seems to me one has to be a member of facebook as the 'page' has to be owned/started by a facebook member, is this correct (i am a member and have created a business page, i'm just wondering if you can do it without, eg like for a client)
2) i can put a LIKE button on webpages of my site with the url of my 'facebook page' thus if anyone clicks the like they effectively become my follower, and if i post on my facebook page they will see my post?
3) i can also put a like button on a page on my website with the url of the actual page on my website, if a user then clicks it, it may well show on their timeline and on their friends pages briefly, especially if they leave a comment? however i assume that if i post a message on my facebook business page, they will not see that on their timeline as they haven't liked my facebook page, only a page on my website?
4) any basic tips for getting up and running with a facebook page?
A facebook page is created by a single person. A recent change allows multiple people to administer the page for the firm. No longer do you use a personal profile for a business page (they now forbid it).
I would create a dummy ID for the firm as a back door into the page. Then with this ID create the page. Have other admins at the client friend the dummy ID. Then from that ID's friends (a requirement) add them to the various admin levels (there is one level for the marketing folks to see stats). Do this for your own facebook ID too.
Once the initial add of admins is done set the dummy ID to only be visible to friends. Then change the dummy ID's email address to some evergreen mailbox at the client as a means of them 'owning' their page.