I'm running Facebook Ads for the Business Pages of two companies. A while ago things seem to be quite ok, there was a reasonable number of what looked like genuinely "good" new Likes coming from rhe ads. Today I checked again and saw on both accounts that most of new Likes were basically worthless, coming from accounts that
- had zero or close to zero normal activity on Facebook, - had hardly any friends, - on average liked 60 - 80 Pages per day which is hardly normal behaviour on Facebook.
Looks to me like Facebook isn't interested or willing to stop this abuse. I mean, how many Pages do you like on average? I'm pretty active on Facebook and I don't like more than 2 or 3 a week. If Facebook reduced the number of Likes that a user can do to let's say 10 per day the problem would basically be solved.