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UK Newspaper Drops Its Facebook Social Reader To Regain Control of its Content

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

Msg#: 4528079 posted 12:56 pm on Dec 14, 2012 (gmt 0)

I've always thought that some publishers and broadcasters are getting too close to Facebook.

This is an interesting step away from Facebook and I shall be watching how this, and similar close ties change.

A little over a year ago, a big topic of discussion in the newspaper business — apart from the ongoing cataclysmic decline in print advertising revenue, of course — was how to leverage Facebook as a platform for content, and specifically the rise of what were called “social reading” apps, which were like mini-newspapers housed within a Facebook page. The Washington Post and The Guardian were among those who launched these applications, and for a time they drove a substantial amount of traffic, until Facebook changed the way they worked. Now the Guardian has said it is effectively shutting down its app and will be pushing readers from the social network to its website instead, so that it can retain more control over what happens to its content.UK Newspaper Drops Its Facebook Social Reader To Regain Content Control [gigaom.com]



WebmasterWorld Senior Member sgt_kickaxe us a WebmasterWorld Top Contributor of All Time 5+ Year Member

Msg#: 4528079 posted 3:39 am on Dec 15, 2012 (gmt 0)

One word, overdone. It's hard to find an article that doesn't source twitter or facebook for comments at some point. I think those two companies have received the most free promotion on the planet for a long time now, I won't be surprised to see more sites join the Guardian.


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Msg#: 4528079 posted 12:14 pm on Dec 15, 2012 (gmt 0)

same with the hardware industry. publishers promoting the different gadgets like crazy. now they not only (have to) alter their code and program apps for all those proprietary devices, but also have all their content in the app stores.

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