I am currently working on a client's Facebook page content strategy and promotion. It is a local coffee company that wholesales coffee to restaurants, cafes, and anywhere else they would sell coffee by the cup. They do not sell coffee to grocers or any packaged coffee, yet.
My question is: as part of the content strategy and part of overall promotion I was thinking of creating a list of the company's clients by area and posting it on the Facebook page on a regular basis. Placing emphasis on a specific neighborhood with each post. The coffee company's clients are all local and many of the Facebook page fans live in the neighborhoods where the coffee shops can be found. Do you think this to be a good or bad idea?
I am hesitant for some reason with this and would like an opinion, if possible.
Some clients "may" not want their customers or competitors to know where they purchase their coffee at wholesale. Perhaps this is why you hesitate?
You can always ask clients for permission to mention them as customers of your client. Spin it by saying your client has lots of fans who live in their neighborhoods and could potentially drive traffic to their businesses by allowing you to publish the fact that they use your clients coffee.
Additionally, if your client gets lots of local fans, they might consider selling their coffee at grocery stores or better yet, at wholesale clubs like Sams Club, Costco, BJ's, etc.
I had discussed it briefly with my client and he liked the idea, but I will ask him what he thinks about asking for their permission first. Most of his customers are exclusive and they carry the coffee company's cups, glassware, etc.. I don't think there would be any issue with those.
As for selling retail, the coffee is a higher end coffee and they've never wanted to associate themselves with grocery coffee. We may eventually set up an online store and sell directly.