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Facebook 'Want' Button Being Tested

 7:22 pm on Oct 9, 2012 (gmt 0)

Facebook Inc is testing a feature that lets users of the social network create "wishlists" of home furnishings, clothing and other retail products, laying the groundwork for what some believe could be an eventual push into e-commerce.

Facebook said it is working with seven retailers, including Pottery Barn and Victoria's Secret, to test the new feature that will allow certain users to flag images of desired products by clicking a special "want" button.

Facebook testing 'want' button [reuters.com]



 10:35 pm on Oct 9, 2012 (gmt 0)

I was always taught that "I want" was wrong, and that it should be "I would like".


 12:21 am on Oct 10, 2012 (gmt 0)

Sounds like FB is about to become the largest affiliate marketer on the planet. Can you imagine?

Say it's my birthday next week and FB sends all of my friends an email reminding them of that fact with links to all of the items that I've expressed an interest in with the WANT button so they can order them online.

Same with anniversaries, weddings, Christmas, Valentine's Day, Mother's Day, Father's Day, etc.


 7:19 am on Oct 10, 2012 (gmt 0)

Will small retailers eventually be allowed to implement the want button?

Do you think "eventual push into e-commerce" means affiliate marketing? I can't imagine them selling stuff.


 7:55 am on Oct 10, 2012 (gmt 0)

FB is moving into the territory of any retailer with a wishlist, plus a significant portion of what Pinterest does.


 8:16 am on Oct 10, 2012 (gmt 0)

You're saying they're moving into wishlist management territory, not retailing?


 8:20 am on Oct 10, 2012 (gmt 0)

Could be a smart (and logical) move for Facebook. Without getting all paranoid about what may or may not happen in the future, in the short-term I could really see this working.

But, I have to agree -
I was always taught that "I want" was wrong, and that it should be "I would like".


 3:56 pm on Oct 10, 2012 (gmt 0)

I think this makes a lot of sense. This could very well be their push into affiliate marketing. Got to do something to get that stock price up and get business buy-in.


 4:13 pm on Oct 10, 2012 (gmt 0)

The idea of a 'want' is not the best of terms, but I guess use of a 'wish list' is already well covered.

The idea is a fantastic one, from FB point of view, and I can imagine merchants clamouring for the data and a selling opportunity.

The quick and easy route would be to integrate a local sales feed from merchants. I'd hate to suggest selecting amazon. If your ecommerce site could feed the relevant products and services, and your 'friends' could just hit the buy button, how good could that be, especially around birthdays. Making it easy to buy is the answer.


 5:38 pm on Oct 13, 2012 (gmt 0)

Yes I think its a great idea from Facebook's point of view.
I'd love Facebook to be an affiliate of mine.
So I can offer them a commission!


 5:15 pm on Oct 14, 2012 (gmt 0)

I like that the button is OPT IN rather than a whole bunch of proprietary OPT OUT meta-tags that crowdscrapers like Pinterest are imposing on webmasters.

I also like that it's not based on shameless infringement and content theft.

I certainly would OPT IN on my few websites where this would be appropriate.


 5:26 pm on Oct 14, 2012 (gmt 0)

Then they could have a Need button.


 6:03 pm on Oct 14, 2012 (gmt 0)

How about a WHAAAAAA button?


 3:20 pm on Oct 16, 2012 (gmt 0)

So, there's going to be no 'Dislike' button after all.

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