| Welcome to WebmasterWorld Guest from 188.8.131.52 |
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
|Subscribe to WebmasterWorld|
|Facebook Retargeting With Facebook Exchange (FBX)|
| 6:19 pm on Sep 25, 2012 (gmt 0)|
Facebook, however, only began selling re-targeted ads this summer, when it opened something called the Facebook Exchange, better known as FBX in the industry.
| 6:12 am on Oct 3, 2012 (gmt 0)|
I've been working on this new channel for the last four months, and what's interesting is that FBX works for two reasons:
1. unlike other real-time exchanges, users available for targeting via FBX are on one publisher all day long, so the ads themselves have much more of an impact;
2. when people are on Facebook they're not really focused on a task, and as a result they're open to ads that reawaken their interest in a product or service they'd been looking at on another website.
All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
© Webmaster World 1996-2013 all rights reserved