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Facebook Marketing Forum

    
Are Facebook Offers worthwhile?
Tonearm




msg:4498106
 6:41 am on Sep 21, 2012 (gmt 0)

Are FB Offers a worthwhile marketing tool? From what I can gather, they are a way to market to those who have liked your FB page and their friends? My business's FB page has a few thousand likes and it's generally something people like to like.

Is there anything to watch out for with this?

 

AlbertMora




msg:4499294
 12:02 pm on Sep 24, 2012 (gmt 0)

Giving your fans freebies and special offers really works very well, as long as what you give is related to your business and target audience

httpwebwitch




msg:4499361
 2:34 pm on Sep 24, 2012 (gmt 0)

Without knowing your business, I'll just make some vague comments and suggestions. I hope they apply to you. I haven't used Facebook Offers yet, but I'll share some thoughts about offering discounts in general.

I agree with AlbertMora; the offers must be what they are already interested in buying.

Offers should be handled the same way you'd use traditional coupons.
They reward two groups of potential customers: 1) the new customer who has never dealt with you before, but is enticed to by the offer, and 2) the loyal customer who actually looks for good deals at your business specifically.

The first group responds best to really big discounts, offered seldomly. It's the crowd that Groupon hits hardest.

With your Facebook "likers" you'll be hitting the second group - the already loyal.
With that group, it's most effective to give smaller discounts, more frequently. Little discounts, every few days, or perhaps a little offer on a different item every day.

The philosophy is: Reel'em in with huge bait, then keep them around by offering nibbles.

Tonearm




msg:4499569
 6:11 am on Sep 25, 2012 (gmt 0)

So if I just post normal stuff to my wall, the people who have liked my page will see it? What about the friends of those people?

Tonearm




msg:4502273
 5:18 am on Oct 1, 2012 (gmt 0)

Is the point/advantage of Offers to reach the friends of people who have liked your page?

positivemind




msg:4521570
 1:20 pm on Nov 22, 2012 (gmt 0)

As far as I am concerned, it's offer is worthwhile because it help us to get new friends.

webdevfv




msg:4540187
 2:07 pm on Jan 29, 2013 (gmt 0)

Just set up a Facebook Offer to test the water - will report back soon

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