Facebook has ended the Reach Generator program for premium advertisers less than seven months since it was announced at fMC, a company spokesperson confirms.
Reach Generator allowed advertisers to pay Facebook on an ongoing basis, as opposed to a CPC or CPM basis, to sponsor their page posts and guarantee a 75 percent reach of the page’s fanbase over a month-long period. Posts might appear within the feed or in the sidebar. The company is focusing instead on its Promoted Posts product, which is not limited to premium advertisers.
“We are simplifying our offerings for advertisers, who can now achieve reach goals through Promoted Posts, a recently launched product which gives businesses the increased flexibility to hand-select and boost posts in the News Feed,” a Facebook spokesperson said.