Msg#: 4495503 posted 5:58 pm on Oct 4, 2012 (gmt 0)
Yep, the younger crowd is bored with Facebook and the users who made it so popular do not like all the change. Facebook's own popularity is killing it. Echo a lot of what people are saying about mom, dad, grandma & grandpa being on FB. Right now, it seems the middle agers for whom FB is still a relatively new thing are the ones most engaged in it. And that won't last too long either.
The 1 billion active users is a joke and a half. This thing can only live off hype for so long.
Msg#: 4495503 posted 6:09 pm on Oct 4, 2012 (gmt 0)
This thing can only live off hype for so long.
And that's why it's important for people like us to be the canaries for cold minds so that unsuspecting small business people don't get taken to the cleaners through advertising costs that will rarely provide them with ROI. If the mega corporations can't figure it out for themselves then they deserve what they get.
Msg#: 4495503 posted 6:48 pm on Oct 4, 2012 (gmt 0)
If you are talking about poor ROI then look at Google Adwords. The cost per click is ridiculously high.
re Google or any Search engine PPC..
CPC and ROI are not locked together..depends entirely on your margins, overheads and whether you are factoring in "acquisition" / "retention" etc..
I sell some items ( apparel ) at over $300.oo each ..my cost is $35.oo ..thus I could ( if I did PPC* ) pay a high CPC..and not worry about the ROI ( because it would be very good )..plus 90% of my purchasers go on to purchase over $500.oo additional merchandise in the next six months and continue to spend at around that rate every successive six months..
*I don't, because I can get there with organics..
Yet another item ( luxury food market )..unit cost to me from producer $40.00... average retail sale price per same unit $1600.00 ( I sell cheaper ;)..obviously that item can support a high CPC..because the ROI is very very good..and there is only a limited quantity available each year..
Again I don't sell it via PPC ..because I can get there with organics..but if I wanted to massively expand either of these businesses..( I don't ) ..I'd use PPC in a heartbeat.. </slightly OT>