homepage Welcome to WebmasterWorld Guest from 54.197.183.230
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Social Media / Facebook Marketing
Forum Library, Charter, Moderators: httpwebwitch & not2easy

Facebook Marketing Forum

    
Facebook cracks down on fake "Likes"
SevenCubed

WebmasterWorld Senior Member



 
Msg#: 4490652 posted 2:07 pm on Sep 2, 2012 (gmt 0)

(Reuters) - Facebook Inc is weeding out fake "Likes" on its social network that are being caused by spammers, malware and black marketeers as it strives to maintain credibility as an advertising platform.

Facebook said the number of Likes, or endorsements by users, on corporate pages is likely to drop by less than 1 percent, on average, after the crackdown. [uk.reuters.com...]


Here again is the unlikely low number of 1% of "undesirable" likes -- like they had 1.5% of fake accounts. Would they even bother to attempt to clean it up if the numbers were that low? I'm guessing if they have decided to tackle the problem it's because it is a much higher percentage than 1%. "Ooooh the problem isn't as bad as you've heard but we'll tidy it up anyway" type of PR.

I imagine this will not be an easy chore to tackle either in trying to identify it all.

 

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4490652 posted 10:56 pm on Sep 3, 2012 (gmt 0)

Another article about this
Companies do take social data like Likes seriously in making business decisions, and that kind of personal involvement is Facebook's key selling point to advertisers. If shareholders are to recoup the money they splashed on Facebook's IPO, they will need firm data to sell around. Facebook's move suggests there's still a lot of work to be done.


[theregister.co.uk...]

I would suggest reading the comments, particularly that of a poster with the "nick" of cap'n ..IMO sums up facebook..and unfortunately probably is correct, vis a vis the banking "investors" and their "bailout"..when it eventually is revealed, "who bought shares" at the IPO, and with whose money..

brotherhood of LAN

WebmasterWorld Administrator brotherhood_of_lan us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4490652 posted 11:10 pm on Sep 3, 2012 (gmt 0)

I'd hate to be the one to clean up that mess.

Digmen1

5+ Year Member



 
Msg#: 4490652 posted 7:23 pm on Sep 15, 2012 (gmt 0)

There are any people offering to sell you 5,000 likes.

So I'd say that its much more than 1%.

Then they need to clean up all the under 13's

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Social Media / Facebook Marketing
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved