| Australia rules FB pages are ads and should comply
.. and brand owners need to regulate their fans posts.. |
keeper
msg:4482096 | 3:45 am on Aug 6, 2012 (gmt 0) |
This heralds big changes in AU for marketers
A landmark ruling that Facebook is an advertising medium - and not just a way to communicate - will force companies to vet comments posted by the public to ensure they are not sexist, racist or factually inaccurate.
In a move that could change the nature of the social networking site forever, companies could be fined or publicly shamed for the comments that appear on their Facebook ''brand'' pages.
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[smh.com.au...] [edited by: engine at 8:17 am (utc) on Aug 6, 2012]
[edit reason] added quote [/edit]
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bill
msg:4482113 | 7:52 am on Aug 6, 2012 (gmt 0) |
The question is whether that sort of regulation could spill over into other markets. It seems that this sort of regulation would really put a damper on FB Pages for any company.
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