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Facebook To Test 'Sponsored Results' In Typeahead Search Box
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msg:4477557
 4:37 pm on Jul 20, 2012 (gmt 0)

Facebook To Test 'Sponsored Results' In Typeahead Search Box [techcrunch.com]
Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the Facebook search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses divert traffic from each other.
The Sponsored Results will look just like organic results in the typeahead search box atop every page, except for being marked with a tiny word “Sponsored”. Facebook tells me they’ll be sold on a cost per click basis, can be targeted to people searching for any Page, app, Place, (and possibly event) without that business’ permission, and the tests begin tonight.

 

Sgt_Kickaxe




msg:4477586
 6:13 pm on Jul 20, 2012 (gmt 0)

Wall St demands more revenue, this is no doubt just one of many such changes to come.

CainIV




msg:4477597
 7:11 pm on Jul 20, 2012 (gmt 0)

They really need to change to a legitimate, bonified 'my portal' type system where users don't need to leave facebook at all to search for anything and can search real results, FB local, etc right in the system.

graeme_p




msg:4478109
 5:11 am on Jul 23, 2012 (gmt 0)

Its not Wall Street, its Zuckerberg - he needs to keep the price high until he can sell more. He wants short terms boosts to the numbers even if its not the best long term strategy.

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