| Facebook To Test 'Sponsored Results' In Typeahead Search Box
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engine
msg:4477557 | 4:37 pm on Jul 20, 2012 (gmt 0) |
Facebook To Test 'Sponsored Results' In Typeahead Search Box [techcrunch.com] | Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the Facebook search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses divert traffic from each other. |
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| The Sponsored Results will look just like organic results in the typeahead search box atop every page, except for being marked with a tiny word “Sponsored”. Facebook tells me they’ll be sold on a cost per click basis, can be targeted to people searching for any Page, app, Place, (and possibly event) without that business’ permission, and the tests begin tonight. |
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Sgt_Kickaxe
msg:4477586 | 6:13 pm on Jul 20, 2012 (gmt 0) |
Wall St demands more revenue, this is no doubt just one of many such changes to come.
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CainIV
msg:4477597 | 7:11 pm on Jul 20, 2012 (gmt 0) |
They really need to change to a legitimate, bonified 'my portal' type system where users don't need to leave facebook at all to search for anything and can search real results, FB local, etc right in the system.
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graeme_p
msg:4478109 | 5:11 am on Jul 23, 2012 (gmt 0) |
Its not Wall Street, its Zuckerberg - he needs to keep the price high until he can sell more. He wants short terms boosts to the numbers even if its not the best long term strategy.
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