Nothing lasts forever obviously, but difficult to take the article seriously with a blatant grammatical error in the first sentence. Facebook is deeper than most people realize. It is integrated and part of peoples lives. Google+ was supposed to be the new best thing and put Facebook out of business. I don't know of one person that opened a Google+ account that actively updates it or uses it, let alone less tech savvy people that will never leave facebook.
At this stage I think that Facebook is very popular amongst younger tourists so they can keep their friends up to date.
But to my mind they have 2 challenges.
One how to bring in enough cash to keep it all going.
(Their ads are too dear for me)
Second how to pick up the mobile market which seems to be growing.
Intresting GM pulls the plug.
I can't tell you how many people I hear they have grown weary of FB. These people are the age and have the money GM would target.
So where are people spending their internet time now ?
When I see Facebook's Alexa rating dropping, then I may listen.
I see more and more people joining Facebook.
Facebook offers something people really want - a way to contact people from way back!
I use FB more often from my phone than I do from a "computer". The iPhone app has minor problems but overall it's a good-enough experience that approximates the www site. Worries that FB missed the mobile wave are unfounded.
That all depends on Facebook. Right now they have the people but no way to draw money from them. The typical box ads aren't going to work for Facebook; people on that site aren't looking to leave, they're at their destination. They can't charge their users because a wave of people would up and leave, which in turn would start the mass exodus of just about everyone. They could start selling user info but that would get them the worst PR imaginable and likely lawsuits.
They need to figure it out soon now that they are publicly traded.
I ran some Facebook ads and got some hits and some sales.
But the bid price was just too high for me.
Its about time that some of these new start ups actually started with a business plan and a business model that will/would work.
Eg Pinterest and Wanelo are not charging for anything.
Its OK til you get established buty then what do you users do ?
Do they stay or do they go.
yea you have a high number of kids on or joining the site. Remember myspace? It was all kids jumping into the cool social sceen. FB probably be around for some time but we all know our kids don't pay the bills they add to them.
FB pissed a large number of older adults with all there privacy issues and recent changes.
If you want to find out yourself do a survey of people you know by age group.
We could even do one in WM if your intrested.
I Don't agree
Older people have an inherent need to get in contact with old school friends and lost relative etc etc.
The "young kids" left Myspace to join Facebook.
So when I see Facebook go from number 2 on Alexa down to say number 50 I will start to believe you.
fb is deeply integrated into the web with like buttons and apps and has the critical world wide mass. so it will stay for a while. just like google does in search. since their handling of the situation is actually not that bad, users stay on the platform. on the financial side, income streams are weak and mobile will be no improvement at all.
concerning the profit: yes they are publicly traded now. who cares? the founder including staff and some shady "early investors" did already benefit big time. they are not dependent on a financial success of the company. money was reallocated and some other people are losing. not unlike the yahoo or aol story for that matter.
"FB pissed a large number of older adults with all there privacy issues and recent changes."
I often here this - but its all hearsay with no stats to back it up.
Also, for the full article read here;
I think all the people that say that FB is losing numbers are those who use Adsense and therefore cannot make any money from Facebook
The advertising side of things on FB doesn't quite connect with what advertisers need.
I would cheerfully spend many, many times more on FB ads if I had better controls to make sure my ad spend was cost-effective.
I think that FB has some great "controls" sex, age, country/city, etc etc.
I would spend more money on FB if their click bids were not so high.
Some of their controls are great, yes, but a major one that's missing is the ability to set frequency caps to limit how often an individual user will see your ad.
When the only way to prevent overexposure is to reduce your budget, there's a major gap in the toolbox.