Scenario: I'm not really interested in chatting and the social aspect of Facebook. However I've created a page. Is there a place where you can add people to audience. mostly from your yahoo, Hotmail contacts.
The thing is: those are my friends, not my costumers. And I don't want to sell anything to my friends. So adding those is a real waste of everybody's time.
Instead I have thousands of newsletter suscribers and hundreds of customers. Those are who I want to add as my audience. This far I can't figure out how.
you can't really add people to your page, but you can invite friends or email contacts to like your page.
to invite email contacts, go the the admin panel for your page; click the "Build Audience" dropdown and click the "Invite Email Contacts..." menu item; a popup window will allow you to select Hotmail and Yahoo!, among others.
have you asked your customers and newsletter subscribers to "like" your page?
>>No I haven't and I personally find it very upsetting, don't you?
So it is okay to ask for an email, while upsetting to ask for a like? What one needs to ask themselves is whether they have information that their customers seek to receive. As a business, it is your responsibility to understand customers social preferences. If by engaging with willing customers you are providing value then the vehicle you use, be it either twitter, FB, G+, or Email in arbitrary and must be embraced holistically to be most effective.
The thing is they choose using their free will to suscribe my newsletter. But they didn't ask me to ask them if they want to like my page. However what do you propose email them saying "like" my page as content?