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Big Brand GM withdraws 10mil in ad dollars

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Msg#: 4453940 posted 10:50 pm on May 15, 2012 (gmt 0)

General Motors will pull some $10 million in paid advertising from Facebook, The Wall Street Journal reported, striking a discordant note with the growing public frenzy over the social network's pending IPO.

GM marketing executives apparently started reviewing the company's Facebook strategy earlier this year, and eventually determined that it wasn't getting much mileage out of paid ads, unnamed individuals told the Journal. The automaker, however, will continue to expand its use of free marketing on Facebook.




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Msg#: 4453940 posted 12:36 am on May 16, 2012 (gmt 0)

Personally, I never thought facebook advertising was beneficial. However, GM is welcome to throw some of those dollars my way :)


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