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Facebook Advertiser Asks, "What Are We Getting For Our Dollars?"
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4448384 posted 11:13 am on May 2, 2012 (gmt 0)

Facebook Advertiser Asks, "What Are We Getting For Our Dollars?" [online.wsj.com]
Facebook Inc. has built a $3 billion-a-year advertising business by convincing marketers to buy new forms of advertising designed to create buzz around their brands.

But some advertisers with big spending accounts are wondering whether they're getting their money's worth.

The doubt lingers as bankers and prospective investors decide how to value Facebook for an initial public offering planned for May 18, said people familiar with the matter. Facebook executives will be pitching the company to big investors in an IPO roadshow starting Monday, these people said.

"The question with Facebook and many of the social media sites is, 'What are we getting for our dollars?'" said Michael Sprague, vice president of marketing at Kia Motors Corp.'s North American division.


 

Shatner



 
Msg#: 4448384 posted 10:57 pm on May 3, 2012 (gmt 0)

Answer: If you don't know then you probably shouldn't be using it.

I know. I'm using it. Actually Facebook advertising is the only kind of advertising where I KNOW exactly what I'm getting.

webdevfv

5+ Year Member



 
Msg#: 4448384 posted 9:08 am on May 9, 2012 (gmt 0)

Shatner - good to know that someone seems to be making money from facebook.

Cryptic answer but assume you have managed to develop a system other than using facebook ads.

henry0

WebmasterWorld Senior Member henry0 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4448384 posted 9:29 pm on May 9, 2012 (gmt 0)

@ Shatner, Could you explain further?
Thanks

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