I have a question about using CPM in Facebook advertising. Till a few days ago this options was always present in my account. However, I cannot find the CPM option anywhere anymore when managing my Facebook ads. I cannot find the option when changing existing ads, and also not when I create a new ad. Only CPC is shown and I cannot find where to change it.
Do you guys have any idea whether Facebook has made any changes with regard to CPM ads ?
If you can still find the CPM option can you tell me where to find it?
They definitely were gone, and later they came back again, very weird. They have been gone for at least a week for my account, I'm absolutely positive. HOWEVER, I also discovered (when the option was still gone in the regular ad management system), that the option for CPM was still available in the power editor, so if anyone has this issue ever, that could be a solution, at least that worked for me.