Has anyone else noticed a change in the way the Facebook Like button now works when placed on an external site?
In the past how it worked was this way:
Someone clicked “like” on the Facebook like button on an external site, and then a link to that site would automatically be posted on their Facebook wall.
Now what happens is… nothing. If you click the Facebook like button on a website, absolutely nothing happens.
This change seems to have happened in the last week or so. Anyone else noticing this? And if this is here to stay… then what’s the point of having a Facebook Like button on your external page at all? It no longer drives any traffic.
I'm no Facebook expert but I've just looked at the pages of some of the people who posted a like to our page yesterday. The ones with the new format page have a link back, the old style pages don't (at least I can' find it).