Here are two advices from me about increasing your Facebook page likes. We all know that is hard to do especially for new companies which usually have promo budget limit.
1. The most effective method is to share "likes" with other companies, nowadays there are a lot of forums, web-sites, ect. where you can post your link and others will like it. For example, you can join eMarketing Association Network group on LinkedIn [linkedin.com ] This group really help my Facebook page and game me more than 100 likes.
Likes are a valid social signal used by search algorithms. But it would be easy for them to find group threads requesting mutual likes, then negate them. My guess is that he wants to rise in other units of measure, such as the Klout score. That, in turn, might influence rankings, eventually leading to some hope of real sales.
You wouldn't want to do it on a quality site that can post genuine content that is likely to shared and liked.