Facebook is suing Mark Zuckerberg. No, I’m not talking about Facebook co-founder and CEO Mark Zuckerberg. I’m talking about Rotem Guez, an Israeli entrepreneur who reportedly changed his name to Mark Zuckerberg after Facebook hit him with a lawsuit. “If you want to sue me, you’re going to have to sue Mark Zuckerberg,” Guez reportedly told Facebook. Talk about a publicity stunt.
It may not affect "Facebook Marketing" much, but presumably it represents an interesting challenge to the search engines. While the no doubt many articles on the news will explain the situation in the article, how many will resist the "cute" headline (with appropriate knock-on effects to urls and inbound anchor text)?