homepage Welcome to WebmasterWorld Guest from 54.205.242.179
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld
Visit PubCon.com
Home / Forums Index / Social Media / Facebook Marketing
Forum Library, Charter, Moderators: httpwebwitch

Facebook Marketing Forum

    
What People Look at on Facebook Brand Pages
travelin cat




msg:4398694
 4:05 pm on Dec 16, 2011 (gmt 0)

An eye tracking study shows:
On average, the smaller pictures above the wall were noticed 85% of the time, and the “likes” column was noticed just 58% of the time.

The article has other interesting observations such as the fact that visitors almost always looked at the business page's wall first and they spent more time looking at it then other page elements.

[mashable.com...]

 

timsoulo




msg:4399635
 9:02 am on Dec 20, 2011 (gmt 0)

seems like noone cares that much about your profile picture :) very interesting study, thanks for the link!

qcloud




msg:4399984
 7:48 am on Dec 21, 2011 (gmt 0)

People will look at the wall page first because that's what shows by default when you are logged in. It's natural.

timsoulo




msg:4399989
 8:36 am on Dec 21, 2011 (gmt 0)

not really "natural" since Facebook allows to use custom tabs to land visitors...

look at the brand pages of CocaCola, RedBull, BMW... etc.. none of them lands you on a Wall (unles you're already a fan)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Social Media / Facebook Marketing
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved