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What People Look at on Facebook Brand Pages

4:05 pm on Dec 16, 2011 (gmt 0)

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WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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An eye tracking study shows:
On average, the smaller pictures above the wall were noticed 85% of the time, and the “likes” column was noticed just 58% of the time.

The article has other interesting observations such as the fact that visitors almost always looked at the business page's wall first and they spent more time looking at it then other page elements.

9:02 am on Dec 20, 2011 (gmt 0)

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seems like noone cares that much about your profile picture :) very interesting study, thanks for the link!
7:48 am on Dec 21, 2011 (gmt 0)

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People will look at the wall page first because that's what shows by default when you are logged in. It's natural.
8:36 am on Dec 21, 2011 (gmt 0)

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not really "natural" since Facebook allows to use custom tabs to land visitors...

look at the brand pages of CocaCola, RedBull, BMW... etc.. none of them lands you on a Wall (unles you're already a fan)

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