For those unfamiliar, this is the new app being used by a fe big media conglomerates like the New York Times.
It does 2 things:
1. It allows your readers to read your site without ever having to leave Facebook. This is actually really critical, because if you have any experience with hardcore Facebook users, you know one of the BIGGEST challenges in marketing there is that Facebook users do not like to leave Facebook.
2. It automatically shares everything anyone subscribed to the app reads on your site with their friends, resulting in huge, cumulative shares.
Right now it's only being used by a few big media sites. My question is... who is making these apps and how can someone who isn't a big media conglomerate implement it on their site?