Facebook has launched new ways to help its advertisers bank sackfuls of cash and no doubt cause privacy advocates to despair.
The social network has introduced Page Insights tools, due to go into the wild in the next week or so, which let Page owners see the number of friends of fans of a page, the total likes of the Page, the weekly total reach of a Page and the new 'people talking about this' metric.
Its emailed statement opined:
Facebook has enhanced Insights to show brands how to get more people talking about and sharing the things brands put on their Pages, which is key to getting a brandís message out to more people. And research shows that word-of-mouth conversations among friends are the most influential for getting a brandís message across.