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Facebook Adds Zip Code Ad Targeting
engine




msg:4350894
 5:32 pm on Aug 12, 2011 (gmt 0)

Facebook Adds Zip Code Ad Targeting [insidefacebook.com]
Facebook has made several improvements to ad targeting in its self-serve tool, including the ability for US advertisers to target specific zip codes through the self-serve tool, Ads Power Editor, and Ads API. Previously, advertisers could only geo-target ads to cities, states/provinces, and countries. This will be beneficial for small and local businesses who can now target potential customers within walking distance. The option could attract the long tail of small businesses to Facebook Ads, driving revenue growth.


 

lexipixel




msg:4351842
 12:28 am on Aug 16, 2011 (gmt 0)

I hear they are going to add mens' shoe sizes as a targeting factor for dating ads soon. ;-)

engine




msg:4351907
 7:54 am on Aug 16, 2011 (gmt 0)

hehe, lexipixel.

Your information is their information!

WebMessiah




msg:4360096
 5:50 pm on Sep 8, 2011 (gmt 0)

has anyone had any real success with facebook advertising?

matthayzon89




msg:4365095
 3:23 am on Sep 21, 2011 (gmt 0)

Sure there has been success with advertising through facebook. Facebook is huge and is probably the easiest way for anyone to reach big crowds of potential customers that 'trust you' because you have five mutual friends lol.

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