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Randi Zuckerberg, who is director of marketing at Facebook and also the sister of CEO and co-founder Mark Zuckerberg — is leaving the company after six years to start a new media firm to help companies become more social.
“I have spent my years at Facebook pouring my heart and soul into innovating and pushing the media industry forward by introducing new concepts around live, social, participatory viewing that the media industry has since adopted. We have made incredible progress, but there is still much to be done and other ways I can affect change. Now is the perfect time for me to move outside of Facebook to build a company focused on the exciting trends underway in the media industry.”
Presumably, leaving Facebook will give Zuckerberg greater freedom to work for a range of companies without a conflict. That said, it’s unlikely she’ll take on Google+ as a client.
After six years, who could blame her for wanting to try something on her own?