We have around 800+ fans for our retail site on FB. We want to start running a monthly giveaway for our FB fans, where they would post their order number to FB and once a month we would pick a winner at random. Idea is to increase our FB fans from actual customers.
This should only be possible for people who 'like' us, and we'd create a new giveaway every month.
I've no idea where to start with this. We don't want to spam the wall (so promoted in order shipped emails, and on our website).
So I'm thinking this would be on a tab or page, which we'd post to the wall once a month with the winner initials/order number.
Would this be best set up as a event? static page? or maybe discussion board?
If you create an iframe app, you can then add this as a tab and have all your own logic in the code that handles the giveaway. One thing I would note is, that you're not allowed to run competitions on the facebook wall and I don't think on any of their apps, and in theory you're not even meant to announce your winners on the wall. You can capture email on an iframe app though. Now I know of at least one big company that does announce winners on the wall ( they don't actually run the comp on it) and they don't seem to have got in trouble, but then it could be because they are a big company. N.B you also can't use 'likes' as a competition entry. But you can of course limit the comp to only people who have liked your page. With an iframe app there is a way to test if a user likes your page or not, so then it's just a question of creating your page that has the comp logic. Hope this helps.
[facebook.com...] has some info, but you might need to search for the rest of it (I can't find a link at the moment)