Have something compelling! :)
There's no magic bullet. Hopefully the "you tell a friend, and they tell two friends, and they tell..." will get it done.
Also setting up links from your web page, taking out local "newspaper, tv, radio" advertising, etc.
Plus, you have to put something on the page that will make readers keep come back to read it but not enough that they get sick of posts all the time, its a fine ballance.
I've been reading a lot about facebook and I reall don't think it will help me with business. I do have compelling content on my website, I guess maybe I should look into link development side of things. thanks
You can make over your facebook page so that its more attracting when the visitors who comes to your page.. Show some creative things in your page.. you can have some great video talking about your niche and something like that
Create an offering, to qualify for the offering require they like your page.
Another technique I see used to increase fans is to create a contest, then structure the contest so that people vote for the participants. In order to vote they have to be a fan of the page.
An example of this is I saw a denture place run a pumpkin carving contest for dentists. Dentists entered their pumpkins on the page and people could vote for them by "liking" the photo, of course you have to join the group to do this.
The dentists will try to get votes by requesting their user base that they "help us win this contest, vote for us on this page". Which effectively gets contest entrants to encourage their friends to like your page.
If you have a big budget I have seen some places offering a dollar for every "like" to a charity.
If you dont want to spend/devote resourses on it, quicky set the page up and Just stick a like button on your site and see what happens, it worked quite well on my photo gallery site but not so well on my ecommerce site ..yet! 90% of my fan have came through the liek button on the site.
|Facebook is confusing to me. How do I get fans? |
Use a provocative profile pic. Set your profile to show you're 18 years old, then post on your wall: "My boyfriend is away on a fishing trip and I'm really, really, REALLY bored!"
----> BUY THEM, its as simple as that. the best way to get "targeted,engaging fans" is to buy them via. fb ads.
If done right, you can get fans for a cheap as $0.01 per fan (I know this because I teach a course on facebook marketing).
As for the "contest" route, that is a horrible idea because for one, most likely they are not targeted fans and another thing is most fans that join a fan page via. a contest usually "UNLIKE" that page once the contest is over since they are not interested in the page, only what you were offering for free.
Also read the T & C of facebook and you will see that offering something for people to like your page can get you banned from facebook.
Lastly you should have some kind of a goal as to what you want to do/say to these fans once you have them. if you go and get say 500 fans but all you do is post your twitter post there or talk about how much money you can save them if they BUY from you or things like that, your page will be as dead as a door nail before you know what happen.
So the point is, you need to buy targeted fans and properly engage your fans (IMHO once or twice a day MAX) in order to get the results you want.
If you need more in detailed help, send me a message and i can point you to the right direction
|If done right, you can get fans for a cheap as $0.01 per fan (I know this because I teach a course on facebook marketing). |
What's to stop the $0.01 "fans" from un-liking you?
|As for the "contest" route, that is a horrible idea because for one, most likely they are not targeted fans and another thing is most fans that join a fan page via. a contest usually "UNLIKE" that page once the contest is over since they are not interested in the page, only what you were offering for free. |
I completely disagree.
If your offer is "We will randomly pick (1) Facebook Fan each weeks to win ___(whatever)___" they would not un-like you just because they didn't win the particular weeks the Liked you.
I see many commercial operations that post things on their website saying check our Facebook page for weekly specials -- this drives traffic to Facebook, which in-turn gets them additional exposire from socially networked friends of the original "Liker" -- which results in additional traffic back to the website.
Many businesses post "Mention Promo code: FB727X" of similar verbiage on Facebook -- are you saying this against FB's TOS ? If so, please post a reference to that clause of the TOS.
ok where do I get the facebook button? should the button be put on the homepage of my site? thanks very much
Especially if your page is new and empty. Get some fans on there so it won't look dead and then start other promo methods.
|ok where do I get the facebook button? |
|should the button be put on the homepage of my site? |
Probably. Or you could have it printed on a t-shirt, and then verbally ask the people you meet on the street to "Like" you.
lol @ lexipixel
Not just the homepage, put it on every page.
On Facebook, I've found the best way to get fans that are not already connected to you (on your personal FB account - and most of them don't matter because they probably like your page because they like you more than they like your page) is to find other larger pages from related groups and organizations, add photos or content to those other pages. People who like those related pages will then like your page. It's slow, it takes some work and you need to find the proper balance of adding content that people find useful without filling up other pages with stuff that might be considered too much and therefore spam.
When done this way the people that like your page tend to actually like it and very few unlike it. Adding FB icons on the actual website so people can like a page or a post from the site itself results in a few likes of specific content and even fewer likes of the Facebook page but it doesn't hurt to add it.
You have to participate in Facebook as much as you can. Comment on peoples pages, like big other pages in your niche. Use Facebook tools to put like and banners on your site.
Skibum, I have the facebook icons on my actual website, every page of it and will follow through with your advice, thanks
Ok, I'm working on finding larger sites, adding picture to their pages, in hopes they like mine, correct?
I have created a facebook account lately and have some fans who have appreciated my blogs and added me as their fans. So basically its about building a community through your blog or website itself to start gaining more fans
Participate regularly and post and update with good data
Offer $100 to each person who becomes your fan.
Iím finally starting to see my blog (for and e-commerce site) generate fans on Facebook, it can be quite a slow process, as one of the other posts mention content is king, being able to communicate and converse with your visitor goes a long way too.
However my niche enthusiast site (gallery site) has started to plateau though not seen many new fans lately, Iím thinking of doing a competition in return for a "like" but I heard Facebook might have some issues with this.
With that being said, a major radio station in the UK was offering an entry into a prize draw for clicking a like button recently
seems like I've typed all this out at least three times before, but okay
There's two types of FB communication you should be concerned with.
First one is the Like (or Recommend) button. Think of that button as a sort of 'share' button (in fact there used to be a Share button, but its functionality has pretty much been folded into 'Like') You want a Like button on every page (or post) of your site that you would like people to share with their friends. Because when they 'Like' you, something shows up on their Facebook wall and their friends see it, and hopefully they'll come check it out too. If you are using something like WordPress, there are lots of plugins that will add this button for you. Once you get it up and running and start to get some traction, there are advanced options you can use to alter the display of the button, display a logo, give you stats and whatnot, but first, just get it going.
Personally I do not put a 'Like' button on every page of my site - it's not on the About page or the Advertise Here page or the Search Results page or anything that doesn't have content on it. There's no reason to have it there.
So the Like button is all about sharing the content that exists on your site.
The fan page is about bringing your content (and personality) to Facebook. I think of my Facebook fan page as almost a little mailing list. Anything I post there (and I am careful not to post too often or be too pushy) instantly gets pushed out to several thousand people. PLUS they can come to my page and interact with me (or with each other) My sites are usually event driven, and on my Facebook fan page, my fans post pictures and videos of the events, and talk to each other about the relative merits of the events, where to park, that sort of thing. I like to encourage that interaction, because it's building my community, but I don't necessarily want it taking place on my site.
The fan page is great for publishing updates to my site (I use one of the services that automatically publishes a link to my latest blog post to my fan page) but I also use it myself just to talk to people. I can survey them about what types of things they'd like to see on the site, and when I launched a new site, I had several thousand little evangelists that immediately spread the word for me. That was nice.
The facebook Fan badges (or the fan box) really only *need* to go on your home page, but if you have the room for it, stick it in the sidebar so it shows up throughout your site. And another pro tip - I use the Fan Box that shows the pictures of my fans in it. I hate how it looks, but I can't argue with results - when people see their own friends in the box, they are much more likely to click 'like' on it.
The Facebook fan page is all about bringing you and your message to Facebook.
So if you want to work your Facebook presence, you need to do it from two ends.
First is to have killer content that people want to 'Like' and share with their friends.
Second to use your fan page as though it was a personal mailing list, and show your fans that there's a real person behind the page.
Hope that helps. THIS IS THE LAST TIME I'M WRITING THIS. (ork ork)
Easy, you can buy them in packages of one thousand units for less than 10 bucks. The only setback is that all of these new eager, loyal fans are mostly from China, India or Pakistan. That won't be a problem, will it?
Regarding what netmeg has said and as I'd already said before in this same forum, imho, "Going Social", whatever that means at this point, is just the lazy way of trying to do on someone else's website what we should be doing on ours.
Your website is the show, Facebook is merely the stage where you advertise that show and get some buzz going. You don't want your facebook page to become the show, it's got to be the teaser only, post accordingly.
An international brand name with a regionally local manufacturing plant is currently giving away some expensive but useful products to some area charities selected by facebook voting, Our local charity candidate is getting significant local press coverage in their campaign to be one of the winners. And of course by extension both the brand name and facebook are also receiving significant local press, making a win-win-win even if the local charity doesn't win one of the give-away items. All in addition to all the fans to be gained by the brand name and probably also by the charities.
Plus the local charity in the running does such good work and is so deserving I'm feeling guilted about my facebook conscientious objector status and not being able to support the charity with my vote, which even if I don't succumb I mark as another win for facebook.
You guys are killing me with this crap. As I said before, the very best way to get "cheap, targetted fans" is to use facebook ads, target the demo you are interested in having as fans and make a facebook ad that asks them to "LIKE" your pages (In the ad itsself) so that you sell them on your ad, not your page.
Once they are fans, you then properly engage them and your off to the races.
For all those who dispute this, I got over 400 "PAID" students that i teach on my online course that will swear by this method.
|For all those who dispute this, I got over 400 "PAID" students that i teach on my online course that will swear by this method. |
I have a hard time taking advice on which horseshoes to buy when the advice comes from a horseshoe salesman.... but hey, I'll give anyone an open ear for a couple minutes.
So, wit dat said...
How cheaply can you "acquire" a new Facebook "liker" for via an ad?
What is the actual CPL ("cost per like") when you factor in all the clicks you'll get from the people who will click the ad only to see what and how you're marketing something (and have no intention of every buying anything as most "recreational" and "social" users of Facebook NEVER click ads unless it's a big brand running a contest).
You may have the only product someone MAY buy -- but it reminds me of the late night infomercials where the "millionaire" will tell "his secrets" of how he made his millions -- all you need to do is buy his books/tapes/whatever.... geez -- that's hard to figure out -- he made the money selling the books/tapes/whatever -- because if he made it selling the real estate, vitamins, health cures, or whatever else he claims made him rich he WOULD NOT be "sharing" the info just because he's a nice guy.
"Pssst... wanna buy a book about how to sell books?" just doesn't have the flashy allure of "Become a Real Estate Millionaire".
|If you are still not convinced that your company can make a positive ROI from facebook, contact me directly and I would love to help/work with you. |
Not calling your "online course" crap, but your only two posts in the past 5 years on WebmasterWorld have been to get people to call you directly about FB marketing and a "subliminal" mention of your "online course".
Here's a few stats:
In the last few days I've been doing some groundwork for a site that isn't launched yet. My testing budget is three dollars per day.
As I type this I've spent $40.04 and gained 82 new likes from the ads. The first few likes cost about a dollar each, but the effective cost has been getting cheaper as I've been coming up with better ads.
The ads provide no reason to click unless people are interested in the exact topic that the site will be about.
There were also three new likes where the source was someone's profile, not the ad. Those are a bonus.
I haven't yet created a custom welcome page. So far the ads are just landing people on the Wall page, and there's no special offer of any kind. So there's lots of room for experiment there, too.
I figure that if I can't create a cost-effective sales funnel by buying ads on FB, spending a lot of time on "free" methods won't be a very good investment either.
Do you know a site that will help you find more fans for your facebook page?
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