|I've spent $40.04 and gained 82 new likes from the ads |
Please keep us updated on your experiment. Especially interested to see what kind of interactions you end up with once you fill the funnel.
On one page I maintain, where I simply cross post links to new articles on the FB page's wall and make "zero other effort" to get likes, clicks or anything else, the (extremely slow loading) Facebook "Insights" for past month shows:
42,428 - Total Impressions
267 - Total Clicks
That translates to a 0.63% CTR
The page is for an informational site, not selling anything, so there is no "conversion" factor to calculate.
Over the last couple of days, with more ad tweaks, my "cost per like" is down to 30¢. (They're liking my FB page, the real site isn't ready yet.)
My campaigns are very small so the statistical validity might be iffy but the numbers are trending in the direction I want.
I'm taking a "just the facts" approach, this is not the gimmicky kind of campaign where someone is invited to like the page because they like a certain pop star or something. I try to aim at traffic that is tightly on-target.
Lately I've seen a lot of sites that build up a Facbook presence that may actually be reducing traffic to their website. They go so heavy on FB posting, commenting, uploading photos, etc, that they have more, (and more current) info on FB than their website.
Since many websites don't have the social & interactive features of FB, I am starting to wonder if some of the traction gained on FB translates to slippage on the web side.
BTW - the site I mentioned (above) with the 0.63% FB-to-website CTR has no "Like" button on the website. I'm testing "one way traffic".
I agree that people need to plan their sales funnel carefully, to make sure FB sends traffic to strengthen their site, not compete with it.
Have something that people want to participate in. I helped create a Facebook page for a business that has linked it to the booking of events at their venue along with photographs taken at those events and they have gotten a large amount of interest.
I also started up my own Facebook page as I was posting too many albums on my profile and not as many people could look at them unless they were my friend.
I don't really have much time at the moment to develop my own page, but the business one is doing well and has helped the business as they purchased Facebook advertising to promote events.
Isn't paying for likes (even if donating to charity) against Facebook TOS ?
To clarify, when I mention my "cost per like" I'm talking about my effective cost for gaining a new like via Facebook's own ad system. There's no TOS violation, they offer promotional tools explicitly for that purpose.
Yeah compelling content is one the important factors. And marketing your FB Page within targeted audience would be another. I wanted to mean if you have made page on latest gadgets then this info shall be read and like by the Young Gen. more than the old.....
Here are my inputs:
a. On the homepage of your website/blog, add a facebook fan badge. It displays up to six facebook friends of the person viewing your website (provided they have recently logged into facebook and did not log out). It is a "social proof" approach.
b. Targeted advertising on facebook - although I find this very expensive and it doesn't add that many fans to the page.
c. Always respond to a comment - and not with something generic. Your response should trigger another response from the person that commented. Ideally, what you want is a threaded discussion at that point. Share something new through your comments that you know will interest the facebook fan. It will have them coming back for more.
d. Last, but not least, exclusive content! Videos are a good way to go.
e. Contests through a service called "ShareAndTell Pro". They are offering free accounts for a limited period of time. I haven't used this yet since the tech support folks are working on a display issue for my contest. Once that gets fixed, I am sure it will work well.
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