|Estimated target audience - large fluctuation?|
Same add posted twice with big difference in estimated audience
| 9:07 am on May 9, 2011 (gmt 0)|
First off, I'm new to facebook and new on this forum, so please forgive any errors of protocol on my part!
I posted an add on facebook and was delighted to discover how the estimated audience size was presented as I refined my target audience. On my first run the audience was estimated as 1,480. A few days later I ran the ad again, with the same targeting criteria, and the estimated audience was showing as 940.
I targeted a specific age group, at secondary school, with just one "like", UK wide.
I find it difficult to believe that so many people "fell out" of the audience in such a short space of time, so can someone help me understand what might be going on here?
Grateful for any thoughts.
| 3:26 pm on May 9, 2011 (gmt 0)|
In a small, targeted audience like that, with kids and parents, it is tough to say. As the kids age, their habits change rapidly. They are a moving target. They'll all run to this, then run away from it.
Add to that, FB is in flux right now. There are a lot of newbies coming on and leaving as they're not making it a habit. You are wise to watch the numbers carefully. We're going to see a lot of swings in both directions, up and down. (Has Facebook peaked? You have provided one datapoint that says yes, or at least maybe...)