Teenagers in the United States are constantly connected to the Internet. About 75% of them go online on a daily basis, and that number increases every year. Whether they're connected via their phones, gaming consoles, laptops or the computer lab at school, they're online pretty much all the time. Social networking - on Facebook and elsewhere - is a huge part of what they're doing.
You'd think this would be a potential boon for social media marketers, right? Not quite. According to research released today by Forrester, only 6% of U.S. consumers aged 12-17 are interested in interacting with brands on Facebook, even though they are active users of the site in general.
In fact, that age group is even more likely than 18-24 year-olds to be what the report refers to "conversationalists", or people who routinely post status updates to social networking sites like Facebook and Twitter.