Msg#: 4270907 posted 7:11 pm on Mar 1, 2011 (gmt 0)
The only great thing about Facebook for advertising a business is your company can put promotions and events on your actual business page. I have many clients that use Facebook to get their company seen and they have had great results.
Msg#: 4270907 posted 1:32 am on Mar 24, 2011 (gmt 0)
I'm using Facebook ads for a business-to-business (B2B) campaign... It sounds crazy, but FB has some interesting targeting capabilities. I'm able to target 120k people that work at our client's target companies. We're seeing an average CPC of $0.68 and a CTR of .03%. The CTR is probably low due to the fact that it's B2B.
Webtrends conducted an interesting study on Facebook advertising, which is summarized nicely here. [emediavitals.com ] It's got the average CPC and CTR across 15 or so verticals.
Msg#: 4270907 posted 7:34 am on Apr 12, 2011 (gmt 0)
Does anyone know of Facebook advertising plans on expanding the data they provide their advertisers? I find it far too basic at the moment, with little to no guidance on how to improve your actual CPC/CPM amounts...