|Facebook Places Deals Launches In Europe|
Facebook Places Deals Launches In Europe [guardian.co.uk]
|Facebook made a significant move into the potentially lucrative local business advertising space on Monday with the launch in the UK and other European countries of Places Deals, which gives users discounts and benefits with nearby shops, restaurants and venues through their mobile phones. |
Launched in the US last November, Facebook Deals lets users 'check in' to venues via the Places feature on its mobile app for iPhone, Android and through facebook.com on some smartphones.
Facebook says millions of users are already choosing to check in to venues, and its app is already the most popular in Apple's iTunes Store. More than 250 million people use Facebook every day from a membership of more than 500 million worldwide, and more than one third of those access the site through mobile.
Through deals with partners announced today, the first 30,000 Facebook users to check in at Starbucks stores in the UK can claim a free coffee, the first 1,000 to check in at Debenhams will receive a free mascara and makeover, and the first four to upgrade their contracts and check in at O2 stores will win a free Xbox or Playstation.
Facebook Said To Be Testing 'Facebook Deals' Check In Service [webmasterworld.com]
Facebook Places Launches In UK [webmasterworld.com]
Here's the big problem with all this - privacy. There will be footprints left wherever you go; a marketing persons goldmine of data. Worse, a thiefs treasure chest.
|Here's the big problem with all this - privacy. There will be footprints left wherever you go; a marketing persons goldmine of data. Worse, a thiefs treasure chest. |
Facebook users have already shown that, while they seem to care about privacy, they aren't willing to give up Facebook to get it back. People will make some noise for a while and then just fold like every other Facebook update.
The idea is a good one; everyone likes a discount, and that's the hook to bring people in.
Next step is an ad popping up on your phone as you pass a store cause the app is tracking your GPS (probably already exists).
LOL, privacy is slowly but surely disappearing, and for the younger generations it never existed.
The whole "Check in" fad is kind of crazy / weird to me.
Groupon's business model I understand: have enough people sign-up to a deal, and you get the deal.
But Places, I don't understand? Do you have to "check-in" to get the deal? How do you know where to check in, or is a surprise?
And don't people get tired of checking-in, if they don't get anything 99% of the time? Seems like an awful a lot of work for nothing.
I have only one friend that "check-in" to places with FourSquare, and I find that ridiculous (what do I care where he checked-in).
Maybe I don't get the business flow of FB Places.
Something crazy from the article:
|White noted that brand pages on Facebook attract far higher traffic than official brand websites. Coca-Cola, she said, saw around 270,000 monthly unique users on its own sites but 22.5 million on Facebook.com. |
1st, does this mean 22.5 M users per month on Coca Cola's FB page? I dont't think so.
2nd, how is Coca Cola preserving it's brand/image on FB. Do they have a corporate account for the page? I mean. what prevents FB from removing or tempering with the page? This is craziness.
Deals update [blog.facebook.com]
|UPDATE on Monday, January 31, 2011: Deals is now also available in Canada, France, Germany, Italy, Spain and the UK. Look for yellow or green tickets when you check in to places in those countries. We also launched a new Deals page at [facebook.com...] where you can learn more and find deals being offered near you. |
I guess you have to be the kind of person to want to be bothered to 'check in.' I doubt i'll ever live my life around check-ins.