It seems to me that the next step in social media marketing for many companies is to try and set up their own social media site. I know there are platforms out there that facilitate this and some major players such as Ning that many are using already.
But what are the options available, whether its a hosted or managed solution, completely out of the box, or build your own completely bespoke network ?
Who are the major players, what's available, and what have you tried if any?
I'd say socialengine is cool but I really do love Ning and there are many social media scripts out there for creating your own online community -- Google it and you'll see all of the options. There's one script I've used in the past which is the greatest and I can't remember it at this moment. I apologize