I was looking at Facebook and how some of the companies seem to have their own commercial account. I finally found the page where it seems I need to either create a page (and get a following?) or start an advertising campaign?
I signed into Facebook using Firefox since I was having some problems with IE9 and Facebook. I was finally able to create a page and tie that to the twitter account (that actually took a reboot).
When I enter the URL, and choose suggest - the process seems to just hang.
But - am I on the right track? Once I finally create an ad, do I finally now have a commercial account that I can have my business name on?
I have not really done any advertising on any site - with the exception of paying a monthly / yearly fee to "sponsor" a category on some forums or have a sponsored link somewhere.
I do understand the differences between CPC / CPM at least. Do you recommend the CPM to maybe get the brand out there and then switch to CPC? Or since CPC seems to be based on a user clicking on the ad, do more ads appear on a page than CPM?
CPM seems like a good idea, but with a busy site like Facebook, that could be gone within a few minutes.