Facebook is ramping up efforts to entice companies such as Delta Air Lines (DAL) and J.C. Penney (JCP) to sell wares on its pages and convert more of its 500 million users into online shoppers.
Managers at the Palo Alto (Calif.)-based social network have met in the past month with more than 20 companies, said David Fisch, who runs a newly formed commerce partnerships group at Facebook. The aim is to help retailers set up shop on its pages and build tools that let Web users interact while buying.
Msg#: 4244520 posted 3:51 pm on Dec 29, 2010 (gmt 0)
Monetizing the 'social graph' will be huge business for Facebook next year. If they can get the right people in the advertising spaces, they can really start to make some money. Word of mouth - or social proof of purchase is a powerful marketing method.
Msg#: 4244520 posted 3:59 pm on Dec 29, 2010 (gmt 0)
Recently Snap Interactive an organization that also includes a dating site has partnered up with Facebook to create online dating powered through facebook and other social media. They might know what they are doing since Bloomberg wrote an article and their stock has gone from .15 to 2.39 in under a week.
Msg#: 4244520 posted 5:35 pm on Dec 29, 2010 (gmt 0)
Hm, Snap Interactive is a big deal - it would be great if FB created an ecommerce shop for each company for example or a lead gen form site for each company -- you can make fb fan pages with FBML which include opt-ins and storefronts but it would be great if Facebook integrated pages more thoroughly with commerce and leads online
Msg#: 4244520 posted 3:25 am on Jan 6, 2011 (gmt 0)
I setup my store on facebook using the SortPrice facebook store application and so far have a few hundred active users which is neat. I really think the future is in social commerce thats why I am putting all my efforts into it this year.
Msg#: 4244520 posted 4:22 pm on Jan 6, 2011 (gmt 0)
Quite some years ago people were saying that social commerce was the next big thing, people were setting up social networks arguing that "people buy from people" .. well they might except they generally didn't like massive pyramid schemes then and they don't now.