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Facebook Marketing Forum

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Stunning FaceBook 3% More Web Visits and 5x More Pageviews Than Google

 6:16 pm on Nov 20, 2010 (gmt 0)


According to data from analysis and intelligence firm Hitwise, Facebook’s year-over-year growth has been phenomenal. We reported in June that the social network was set to eclipse Google in web traffic; now, Hitwise is showing that in the past week, Facebook.com saw 3% more web visits and almost five times more pageviews than Google.com.

By these metrics, Facebook is by far the single most popular website in the United States. Still, other sources with other measurements and criteria show some variance.

The company has been growing at a breakneck pace all year. It announced that its network had reached the extraordinary milestone of 500 million members in July. And at Web. 2.0 Summit this week, CEO Mark Zuckerberg told the audience that half of those members visit Facebook on a daily basis.




 4:49 pm on Nov 22, 2010 (gmt 0)

Most seem to miss the point about FB marketing, but a few have hit the nail on the head.

For those who think branding is hitting the nail on the head you cannot even begin to imagine what has already been branded onto your foreheads. Facebook and all other forms of exploitation of personal privacy, dignity is a better word, for financial gain will be dealt with, inventory of unethical business practices is being taken. Our advances in technology are magnificent when applied for the proper reasons. But sadly, technological development has outpaced our social skills of being able to regulate it. As a community of internet marketers and developers we should be policing ourselves to establish social moral guidelines. Some stones should be left unturned. Why is there such an obsessive compulsive need to try to sell someone something where ever they gather in the world, whether online or offline?!

But, I can say with conviction, there is an underlying force to all that is and that will forever be but it lags a little before implementing correction. For those who get discouraged by the current state of online affairs; take heart. It doesn't happen overnight but the process of correction is in place, and always has been. The current campaign began on 29 September, 2008. By design the Dow Jones Industrial average tumbled 777.68 points -- it's framed between the 2 numbers of consciousness. And in that frame you can see a beautiful picture, or an ugly one, depending on what's "branded" onto your forehead. I suspect the current worldwide economic situation is going to get worst, much worst, before it begins to improve because greedy people are in charge of trying to fix it. No matter, it will work itself out.

So for all these fantastic numbers of page views that Facebook is claiming, or whoever is monitoring it on their behalf, please realize that many of those views are cries of despair from bewildered souls seeking a deeper purpose, hoping minute by minute, that someone, somewhere is going to post a nugget of knowledge (freely with no commercialism attached) to their walls. For those who continue to exploit those individuals, shame is yours.

There is nothing wrong with an online social gathering place until it becomes controlled by a select few who commercialize it for their own financial gain. Capitalism is a very dirty word. Online gathering places can serve their purpose but they need to be decentralized. I know Facebook must incur extraordinary costs associated with the kind of infrastructure that must need to be in place to support the activities of giving people that space. I guess for now it will continue to exist supported by the "branders". Ignorance is still very much alive and well.

But, it has to change, and will, maybe peer-to-peer is the answer? I don't know, but the current trend is destructive for our collective well-being. I know at times my words can be fiery, but it is never with ill intention. Please people, lets work together to turn this social media marketing trend around and demonstrate we really do have intelligence, or else wait to have it turned around for us. The latter option will be more painful and a generation of our loved ones will be lost. Time has arrived for "branders" to be culled and lead to the slaughterhouse, not the sheep they are branding. To whom do you pledge your allegiance?


 5:05 pm on Nov 22, 2010 (gmt 0)

Capitalism is a very dirty word.

And I"m a very dirty, dirty boy.


 5:08 pm on Nov 22, 2010 (gmt 0)

I know, the Buddhists also point out that those caught in the spokes of the "wheel" suffer greatly.

Robert Charlton

 11:54 pm on Nov 22, 2010 (gmt 0)

So if I click through a friend's vacation pictures and view 30 shots, is that 30 pages views?


 12:05 am on Nov 23, 2010 (gmt 0)

^ Yes, and that's really where all the page views are coming from.


 3:29 pm on Nov 23, 2010 (gmt 0)

I've found the same with FB traffic - dross, is what someone referred to it as. However, the Facebook PAGE has been useful for communicating with people who 'live' in facebook and its' been fun, too.



 12:20 am on Nov 24, 2010 (gmt 0)

Like others, we found that FB advertising was a total loss - in fact I am not sure what the financial model is there. Eventually more of us will figure out that the ROI is =<0.

Tropical Island

 12:49 am on Nov 24, 2010 (gmt 0)

I reached 10,000 fans & cut the ad about 3 weeks ago. Now at 10,300+.

I can count on 1 hand the amount of business coming directly from FaceBook however it is a way to be in front of thousands of potential clients every time we do an update.

I will keep analyzing the results however with all the current problems with AdWords I'm glad I invested in FB.


 1:40 am on Nov 24, 2010 (gmt 0)

I am testing some affiliate campaigns on FB right now. Suggested bid for targeting 35-40 female, $1.35-$2.14 CPC. Leaves me speechless.


 2:12 am on Nov 24, 2010 (gmt 0)

Like others, we found that FB advertising was a total loss - in fact I am not sure what the financial model is there.

I'm not sure there is one, except look for websites who are willing to spend their own $$$ to help FB develop the model. It's sure not the game-changer that Google Adwords was.


 2:54 am on Nov 24, 2010 (gmt 0)

@aleksl, I think FB's revenue is supposed to be approaching $1B IIRC. Definitely not in the tens of millions.

aleksl is correct, and I've tried to make this same point too. Revenues are different than profits.

FB is thought to be only breaking even recently. FB had $800M in revenues, and tens of millions in profits. Google has billions in profits, as does MS.


 1:07 pm on Nov 24, 2010 (gmt 0)

To a certain extent, putting those sorts of users in their own playpen is good for the rest of the internet.

Yes.. and advertising means something else.


 5:27 pm on Nov 24, 2010 (gmt 0)

and advertising means something else.

But only if it's for free...remember this is mostly the Internet freebie generation(s), they expect to be paid for "working" yet blatantly deny others the chance to make a profit...I know how it works in the UK with some ~55% of ALL employees in the public sector now, no need to ask what they don't do at "work" all day!

Ban FB in the workplace and you'll soon see all its dependent users!


 9:09 pm on Dec 7, 2010 (gmt 0)


I have a tiny portion of my referral traffic from facebook. But in my case, the length of visit and bounce rate is much lower than other referral traffic.

I even had one or two sales referred from facebook.


 4:57 pm on Dec 8, 2010 (gmt 0)

Like you, we get a few hits from Facebook, but the bounce rate is nearly 100%. We barely maintain our company presence there anymore, too much time & effort for zero return.


 4:03 am on Dec 15, 2010 (gmt 0)

I'd think that FB would be a lot like forums and forum pages don't usually do that well with ads. People are there to see what their friends or relatives have been doing or saying. The other big reason they go there is to relax and play Facebook games. The only time they even see the ads is when they accidentally click on one and then curse the darned ad popping up in their face.

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