| 5:12 pm on Nov 20, 2010 (gmt 0)|
Welcome to the forums. You are asking a HUGE question with no quick and easy answers. It's something like "how do you do marketing".
There are a few guidelines for any business getting into Facebook and other social media venues, and I'd say the first is plan to be involved - humanly involved, not just involved via automation. That means you must have time and human resources to invest.
| 6:14 pm on Nov 20, 2010 (gmt 0)|
I would suggest you do a search for pubcon which had a couple very good presentations on this theme. Several independent bloggers covered pubcon and you can find good coverage of insights given by speakers - which unfortunately do not appear to be available here - even in the supporters area.
| 1:42 am on Nov 22, 2010 (gmt 0)|
You have FB connect implemented, so there's a start. I think that you should participate in forums where people interested in your topic are likely to exist.
A daily Tweeted tip might also work for that audience.
| 8:38 am on Nov 22, 2010 (gmt 0)|
|I would suggest you do a search for pubcon which had a couple very good presentations on this theme. |
This page on the PubCon blog, below the fold, has links to various blog coverage, etc...
PubCon Las Vegas 2010 Media Coverage and Tweets
| 5:39 am on Dec 10, 2010 (gmt 0)|
I second tedster. You could consider advertising your product on Facebook in the ads sidebar section. Good ol' advertising: spend a little, win a lot!