homepage Welcome to WebmasterWorld Guest from 23.22.179.210
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Social Media / Facebook Marketing
Forum Library, Charter, Moderators: httpwebwitch

Facebook Marketing Forum

    
Is Facebook a viable means of finding business though paid ads?
surrealillusions




msg:4228916
 7:17 pm on Nov 10, 2010 (gmt 0)

Are Facebook PPC ads a worth while investment? Or does it depend on the industry?

I can see where, for instance, wedding planners could do well on Facebook, but not computer repairs perhaps?

Does it really matter that your ad gets 10 million impressions a month, but only a handful of clicks? Is that a worthwhile investment in getting business? Or is it more a case of just advertising your company name?

Are people getting more ad-savy now and avoid adverts and go back to using a search engine or asking their friends?

Are companies that advertise a guarenteed so many thousands of impressions a waste of space?

For me, in response to my own questions.
Yes it does depend on the industry and some industries could not live without FB whereas some others could see little return for investing in FB ads.

Its a tricky one, how can you know people actually see the advert rather than it just shown on that page and not been viewed at all?

Users been more ad-savy - im not so sure, i havent really studied much into this. I personally avoid ads - i have adblock installed.

And yes those companies are a waste of space, see the point above about people viewing/not viewing an ad.

Anyone else got any further thoughts or information to share? I'd like to hear them.

And importantly, the original question - Is Facebook a viable means of finding business through paid ads?

 

silverman




msg:4232764
 6:17 pm on Nov 20, 2010 (gmt 0)

Of course it is, because FB traffic is laser-targeted.
Go to: [facebook.com...] and see it for yourself.
However FB click is expensive, so search popular forums to find people who sell vouchers, 50$ voucher goes for 3-5$.

BillyS




msg:4232911
 2:36 am on Nov 21, 2010 (gmt 0)

Of course it is, because FB traffic is laser-targeted.

Yeah, just like a local newspaper... Interesting. I could see that working for very specific news. For example, a political advertisement. I'll have to remember that.

anallawalla




msg:4232980
 8:11 am on Nov 21, 2010 (gmt 0)

I am not sure about laser targeting. Try to build an ad (won't cost anything) and look for married females 13-17. In Australia, at least, the number of people claiming that status is too large to be true. I know a few people who like to enter fake demographic data.

The ads I see are not relevant to me so I have developed ad blindness in FB. I agree that it might work for products aimed at young people, e.g. wedding related.

I have had an ad running for 3 months so far without a single click. I guess it could be worse if I had hundreds of clicks and no conversions.

onepointone




msg:4232982
 8:34 am on Nov 21, 2010 (gmt 0)

laser targeting


Yea, bet there's plenty of 17 yr. old lower middle class boys whose 'interest' is 2011 corvettes.

I'd rather be targeting SE's searches looking to buy that car...

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Social Media / Facebook Marketing
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved