Im working on a campaign right now and itll probably (hopefully) to plenty of secondary mentions...b/c its something a certain demographic should want to push (its their very goal).
I expect to get quite a few facebook links from that (still have to see if it works, of course).
Does facebook mean anyone can give you a link, nowadays?
Is a link from a facebook page a social media mention (like twitter mentions) which we can expect to become part of the algorithm...or is it just a simple link?
Not sure if this is important ;), but I find it f ascinating that we're now at a point in time where everyone can link to your website, basically. the whole "only a few people can vote with links"-thing doesnt seem to apply anymore...where is this moving?
In theory anyone can post a link on their feed to your site, but it still might help you to put a like button on your site, possibly with the added comment functionality - encourage them to share rather than just hope they do. Facebook 'weighs' people's likes etc. to give them prominence in the feed and I think if their also writing comments it might give them more weight, and the more you get the more they might see it as important. The links are mainly just that, a simple link, however they do appear in searches on Facebook I believe.