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Facebook Ad-Targeting Patent Application
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Msg#: 4223977 posted 5:57 pm on Oct 29, 2010 (gmt 0)

Facebook Ad-Targeting Patent Application [news.cnet.com]

Earlier this month, Facebook filed for a patent to further hone its ad-targeting technology so that ads can be based on what a user's friends interests may be. The reason for this, it appears, is so that Facebook can better serve ads toward users who have not filled out their profiles with enough information for traditional ad targeting.

Facebook calls this second-degree targeting "inferential."

 

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Msg#: 4223977 posted 7:57 pm on Oct 29, 2010 (gmt 0)

I'm often asked why I didn't try to patent the idea of communications satellites. My answer is always, ĎA patent is really a license to be sued.'

- Arthur C. Clarke

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Msg#: 4223977 posted 9:13 pm on Oct 30, 2010 (gmt 0)

Frontpage's anti-Facebook ad targeting method: NoScript for Firefox.

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