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Can a fan page opt-out of ad targeting?

5+ Year Member

Msg#: 4190743 posted 1:39 am on Aug 21, 2010 (gmt 0)

System: The following message was cut out of thread at: http://www.webmasterworld.com/facebook/4180385.htm [webmasterworld.com] by bill - 5:28 pm on Aug 23, 2010 (jst +9)

I know the great thing about Facebook ads is that you can target them at users who have 'liked' specific fan pages...but is there any way for a fan page to opt-out of being targeted?

I ask b/c half of the associations I'd like to target don't come up as options when I'm creating new ads. I can't find an opt-out option on my own fan page, and am trying to figure out why I can't target these associations.


creative craig

WebmasterWorld Senior Member 10+ Year Member

Msg#: 4190743 posted 10:40 am on Aug 23, 2010 (gmt 0)

I had a look through all of the help centre information but it doesnt list anything related to this issue. I suggest using this form for specific questions related to ad targeting;


Let me know the outcome :)


5+ Year Member

Msg#: 4190743 posted 8:22 pm on Aug 23, 2010 (gmt 0)

Thanks Craig! I'll let y'all know if I hear anything back...


5+ Year Member

Msg#: 4190743 posted 8:04 pm on Aug 30, 2010 (gmt 0)

Went back-and-forth a couple times w/ the kind people at Facebook, and got a couple answers...

The first answer was pretty much straight from the help center. The second answer was that you can't target connections unless you're an admin to the page. (This one's pretty self-explanatory from the Fb ad interface...but getting closer...)

I finally got the following explanation:

"...the targetable Likes & Interests you see in this list are automatically detected in users' profile content, and in the titles of Groups and Pages they're connected to. If a term isn't on the list, it means that it isn't currently appearing frequently enough for our system to detect it..."

Makes a bit more sense... And, I definitely suggested the ability to manually suggest pages for inclusion so Fb could make more money off of me!

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