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Getting Sales from Facebook Marketing?
mycrystalbridge




msg:4182639
 6:01 pm on Aug 5, 2010 (gmt 0)

I have been running a FB page for my business for 7 months and the interaction is good, not many fans yet. Traffic referred from FB to my website is of high quality.

Haven't had any sales from FB marketing yet but I'm hanging on to it to see if it will change in the future.

Have you had sales from FB marketing?

Thanks.

[edited by: tedster at 6:39 pm (utc) on Aug 5, 2010]
[edit reason] moved from another location [/edit]

 

tedster




msg:4182725
 7:53 pm on Aug 5, 2010 (gmt 0)

Traffic referred from FB to my website is of high quality.

I would definitely expect that to be the case. But I am wondering what metrics you use to determine "high quality" if you're not getting conversions.

mycrystalbridge




msg:4182753
 8:37 pm on Aug 5, 2010 (gmt 0)

time on site is about 2-3 minutes and bounce rate is around 50%

tedster




msg:4182758
 8:46 pm on Aug 5, 2010 (gmt 0)

It sounds like a "long sales arc" process to turn a newly acquired fan into a sale, and the Facebook Fan page is more about customer retention than customer acquisition.

Seems to me that a fan is likely to be a customer already, right? Is your offering something that requires or encourages frequent new purchases?

It also sounds like integrating "first touch attribution" in your analytics would be quite useful over the long run.

mycrystalbridge




msg:4182788
 9:52 pm on Aug 5, 2010 (gmt 0)

some of my page's fans are past customers, most are not. we do offer coupons on fb for discount on our website. Hopefully, a new fan would get interested enough to visit our website.

what's "first touch attribution" in analytics?

Thanks.

tedster




msg:4182792
 10:00 pm on Aug 5, 2010 (gmt 0)

With any conversion, it's been common to "give credit" to the page that directly generated the conversion. This is now being called "last touch" attribution.

In many cases, such as running several marketing channels, or working over an extended sales arc as is common in B2B, you really get a lot of actionable intelligence from "first touch" data - how this new customer first discovered you.

Setting up first touch tracking can be complex - but it's getting better as more vendors learn to support it and more people share their approaches. If you search Google for the phrases [first touch attribution], [first touch tracking] and so on, you'll find lots of details.

creative craig




msg:4183053
 10:32 am on Aug 6, 2010 (gmt 0)

I ran a 3 month campaign that finnished up in June. I had some good returns;

Just over 1,500 new fans
300 signed up to recieve a monthly email news letter
4 sales made

The client was happy with the reutns when compared to the spend against other forms of marketing that we do for them

mycrystalbridge




msg:4183260
 6:31 pm on Aug 6, 2010 (gmt 0)

creative craig

How do the fans sign up for newsletter? Do they do it on the fan page or they go to the client's website then sign up there?

Thanks.

creative craig




msg:4183900
 6:38 pm on Aug 8, 2010 (gmt 0)

The ad and the group was/is very specific - and to get the most out of the services the clients offer you would need to sign up to the news letter.

shoppertrip




msg:4184561
 1:38 am on Aug 10, 2010 (gmt 0)

we also had a facebook page for our business with more than 600 friends but the effect is quite limited.

sbglobal




msg:4193500
 4:17 pm on Aug 28, 2010 (gmt 0)

You can promote your page Through ppc of Facebook.

rajendradhakal




msg:4193502
 4:27 pm on Aug 28, 2010 (gmt 0)

ok i've started fb marketing since 1 months. But i don't hope sales would be happen from it.

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