tedster
msg:4182725 | 7:53 pm on Aug 5, 2010 (gmt 0) |
| Traffic referred from FB to my website is of high quality. |
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I would definitely expect that to be the case. But I am wondering what metrics you use to determine "high quality" if you're not getting conversions.
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mycrystalbridge
msg:4182753 | 8:37 pm on Aug 5, 2010 (gmt 0) |
time on site is about 2-3 minutes and bounce rate is around 50%
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tedster
msg:4182758 | 8:46 pm on Aug 5, 2010 (gmt 0) |
It sounds like a "long sales arc" process to turn a newly acquired fan into a sale, and the Facebook Fan page is more about customer retention than customer acquisition.
Seems to me that a fan is likely to be a customer already, right? Is your offering something that requires or encourages frequent new purchases?
It also sounds like integrating "first touch attribution" in your analytics would be quite useful over the long run.
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mycrystalbridge
msg:4182788 | 9:52 pm on Aug 5, 2010 (gmt 0) |
some of my page's fans are past customers, most are not. we do offer coupons on fb for discount on our website. Hopefully, a new fan would get interested enough to visit our website.
what's "first touch attribution" in analytics?
Thanks.
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tedster
msg:4182792 | 10:00 pm on Aug 5, 2010 (gmt 0) |
With any conversion, it's been common to "give credit" to the page that directly generated the conversion. This is now being called "last touch" attribution.
In many cases, such as running several marketing channels, or working over an extended sales arc as is common in B2B, you really get a lot of actionable intelligence from "first touch" data - how this new customer first discovered you.
Setting up first touch tracking can be complex - but it's getting better as more vendors learn to support it and more people share their approaches. If you search Google for the phrases [first touch attribution], [first touch tracking] and so on, you'll find lots of details.
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creative craig
msg:4183053 | 10:32 am on Aug 6, 2010 (gmt 0) |
I ran a 3 month campaign that finnished up in June. I had some good returns;
Just over 1,500 new fans
300 signed up to recieve a monthly email news letter
4 sales made
The client was happy with the reutns when compared to the spend against other forms of marketing that we do for them
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mycrystalbridge
msg:4183260 | 6:31 pm on Aug 6, 2010 (gmt 0) |
creative craig
How do the fans sign up for newsletter? Do they do it on the fan page or they go to the client's website then sign up there?
Thanks.
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creative craig
msg:4183900 | 6:38 pm on Aug 8, 2010 (gmt 0) |
The ad and the group was/is very specific - and to get the most out of the services the clients offer you would need to sign up to the news letter.
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shoppertrip
msg:4184561 | 1:38 am on Aug 10, 2010 (gmt 0) |
we also had a facebook page for our business with more than 600 friends but the effect is quite limited.
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sbglobal
msg:4193500 | 4:17 pm on Aug 28, 2010 (gmt 0) |
You can promote your page Through ppc of Facebook.
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rajendradhakal
msg:4193502 | 4:27 pm on Aug 28, 2010 (gmt 0) |
ok i've started fb marketing since 1 months. But i don't hope sales would be happen from it.
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