We have a very successful site selling products in the UK. We are now looking at expanding into Europe.
We currently rank #1 for all our major keywords in the UK which results in use having over 2000 organic visits per day. We then complement this with PPC.
We would like to roll this out into Europe and work to get #1 rankings in the countries we are looking to aim at, France, Germany, Holland, Spain, Belgium.
The problem is that the keywords are not the same in each country due to the language
Google also obviously put a lot of weight on which country the website is hosted so with this in mind is it best to go for a different site in each country.
This would be an intensive and expensive method as each site would need individual SEO and also the site design cost would be x5.
We have registered our domian name with .eu which we plan to use.
As all ways thank you for your comments in advance.